ABOUT COMMERCIAL AGENT Rafael Romero

Rafael Romero is responsible for business development, landlord, and tenant representation throughout Florida. He brings over a decade of experience to JLLs dynamic retail team. Rafael is one of South Floridas leading placemakers and specializes in creating and executing lease-ups for mixed-use and lifestyle projects. Having worked with some of the most high-profile properties and tenants in South Florida, Rafael has helped shape and implement the vision of several projects by procuring and negotiating lease transactions with multiple award-winning chef-driven restaurant concepts, retailers, fitness operators, and complementary service providers.

Prior to joining JLL, Rafael was a Senior Vice President at CREC, one of South Floridas premier boutique commercial real estate brokerages. At CREC, his signature projects included the transformation and revitalization of Downtown Dadeland in East Kendall, which resulted in a $39 million gain on sale in just 4 years, and the reinvention of The Gallery at Beach Place on Fort Lauderdale Beach, where he was able to push occupancy from 60 to 95 in eighteen months. Other notable projects included Plantation Walk, Miller Square Shopping Center, Suniland Shopping Center, Pinecrest Town Center, and Greenery Mall.

Prior to CREC, Rafael worked at Simon Property Group and Terranova Corporation. Throughout his time at both, he leased some of South Floridas best-known retail projects including Dadeland Mall, The Shops at Sunset Place, The Falls, and Marlins Park. He has successfully completed transactions with Apple, Estee Lauder, Five Below, The Villagio, Powerhouse Fitness, SweetGreen, Focus Brands, United Healthcare, among others. He began his career in real estate as Assistant Property Manager for Icon Brickell Condominium, a $1.3 billion mixed use project developed by the Related Group.