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Tech Tools Every Florida Commercial Broker Needs

Published: 05-15-24 Category: Technology

Specializes in providing actionable insights into the commercial real estate space for investors, brokers, lessors, and lessees. He covers quarterly market data reports, investment strategies, how-to guides, and top-down perspectives on market movements.

Whether you're just joining Florida's commercial real estate (CRE) community as an agent or have decades of experience within the Sunshine State, access to the most recent technology is crucial for success in today's evolving, fast-paced market.

While you're probably familiar with the everyday skills essential for success in this field, including networking, research, and negotiation, it's easy to overlook the growing array of technology tools, online publications, and specialized applications created with your needs in mind.

Even if you've already familiarized yourself with tech basics for your laptop and cell phone, you may be missing out on the latest developments.

That's why, here, we'll explore the essential software, applications, and online resources that Florida CRE agents need to build and maintain a successful client base.

First, we'll look at the most recent developments in relationship management tools and software.

CRM Apps for CRS Agents

The right customer relationship management (CRM) software is essential for everything from prospecting for new clients to managing deals in process.

Here are some popular picks with plenty of positive reviews:

Hubspot was created by two MIT graduate students who realized that clients preferred information over advertising. Eventually, Hubspot expanded to offer products based on an AI-powered CRM platform, such as SalesHub. This cloud-based software leverages artificial intelligence (AI) to build sales pipelines and close deals.
Freshsales is another CRM that emphasizes organization. It enables agents to view a timeline of their interactions with clients, including various activities, meetings, and sales sequences. Like Hubspot's SalesHub, a free demo version is available.
Monday sales CRM has been rated Exceptional by the real estate agents and brokers who use it daily. Separate templates for managing clients, prospects, properties, and marketing campaigns are available. Agents can get started immediately, as Monday sales CRM is offered free of charge.
Buildout is an app created to make prospecting within a certain area easier and more successful. Predictive analytics help pinpoint CRE properties that may be offered for sale soon, and creating proposals is another Buildout function.

Other tech tools available to CRE agents supply the latest business news important to CRE agents. Here are two popular sites.

Online CRE News Sources

Florida Trend is the state's premiere business publication, available online and in a print version. Florida Trend also publishes a weekly real estate eNewsletter that delivers the latest on commercial construction, acquisitions, and leasing developments, and local developers and brokers making headlines.

Development is a quarterly magazine published by the Commercial Real Estate Development Association (NAIOP). While Development's articles are not written exclusively for a Florida audience, many focus on the challenges and opportunities shared by the majority of CRE agents.

Other tech tools are valuable additions to a CRE agent's listings, as they provide a more concise view to potential tenants and investors.

Phenomenal Property Previews

While you're probably already familiar with video conferencing tools such as Zoom and Microsoft Teams, an extensive video preview of each of your listings can attract up to 30% more views from interested prospects, according to recent data.

These can be uploaded to one or more websites to enhance a property's listing on one or more CRE-specific listing sites, distributed with an appropriate press release, or viewed by yourself and a prospect during a video meeting.

Creating your previews is easier when using video apps created specifically for real estate tours and walkthroughs.

The following are some of the most popular with both residential and commercial RE agents.

Matterport's Property Marketing Solutions enable your prospects and clients to view a property's features on their own terms. A recent enhancement, Property Intelligence, enables you to show detailed property information that eliminates the need for multiple in-person walkthroughs.
RICOH360 Tours is a smartphone app created for use with RICOH's Theta camera. In addition to filming high-quality videos and still photos, built-in AI features improve the quality of each tour, such as improving area lighting.

When you've created a video-enhanced listing, you'll be ready to upload to a listing site…like the one you're on right now!

Getting started is easy! All you have to do is log in or sign up. Next, click the “Create Listing” button at the top right to get started. You may upload listings for different types of CRE properties, including those for sale and lease.

After you've uploaded your listings, you'll be ready to discuss deals with prospective buyers and tenants, and these phone apps will help you stay on top of the game.

Mobile Apps for More Deals

If you're a broker who prefers to spend working hours outside the office, one or more of these specialized apps can help you keep pertinent data as close as your phone.

RPR MobileTM delivers data based on your location. Search and analyze both on- and off-market properties, valuations, tax information, demographics, and market trends.
SupraeKey enables you to keep your listings safe while arranging access for contractors, photographers, vendors, and affiliates. You and each property's owner can also liaise to set entry hours.
DocuSign is a valuable e-signature tool for your laptop, and it's also available in mobile app form. It's especially useful when a document requires several signatures, as you can send reminders to each signer when it's their turn to review and sign.
Adobe Sign is another e-signature tool popular with agents and CRE owners alike. Keep each deal moving without having to make a detour to your office.

These apps, among others, can conveniently streamline arduous processes for you without limiting your ability to stay mobile.

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